THIS IS EVERYONE'S FIRST

THERMAL, CA • APRIL 25–27, 2025

11 AM–5 PM • RODEO: 1 PM–3:30 PM

CALIFORNIA'S PRORODEO & FESTIVAL FUSION

BUY PASSES
We are ProRodeo white stacked logo with white PRCA badge on the left hand side
Cowboy Channel Plus Logo – Live Streaming & On Demand
White Wrangler logo on a transparent background, featuring bold Western-style typography.
Stetson logo in white serif text.
Boot Barn White logo on a transparent background, featuring bold Western-style typography.
Rivian wordmark logo in white
YETI logo in bold white horizontal text
melin logo white
Tito’s Handmade Vodka logo in white text, featuring the brand’s emblem.
Bud light logo white
Charlie 1 Horse logo in white cursive text with a rope-like 'C'
One Country logo in white, featuring a stylized '1C' symbol to the left and bold uppercase text reading 'One Country'
Rodeo Quincy white logo in a western font and rose icon in between
Hooey logo in white block letters
Resistol logo in bold white text.
Pendleton Whisky logo in white color featuring a stylized horse emblem and bold western-style text.
'Farmer Wants a Wife' White logo with bold western-style text and a rectangular frame around the word 'Wife.
The Ryl Co. logo in white text, featuring a stylized leaf integrated into the design.
Montana Silversmiths logo in white text, featuring a cowboy on horseback and the tagline 'Jewelry & Buckles Since 1973'
The Hat Bar by Kate Kaney logo in white text.
Cattaneo Bros. logo in white text, featuring 'Fine Jerky - Meats - Dried Goods' tagline.
The Mercantile logo in white serif text.
Smokeeye Hill Whiskey logo featuring a bold Western-inspired design in white color
Big 106 Country Radio Logo – Bold White Text with Star Accent
La Quinta California White logo with a handwritten-style script and a heart symbol on the left.
NBC Palm Springs white logo with a peacock icon and bold uppercase text, including 'NBC' and 'Sports' separated by a line.
Coca-Cola white script logo
Cowboy Colostrum white logo
Turtlebox white logo
Desert Wraps white logo
Scott Equipment logo in white
Western Rentals logo in a white western typeface
Desert Rodeo event poster with dates (April 25-27, 2025) in Thermal, CA. Highlights PRCA rodeo, retail, and festival fusion. Features sponsor logos.
Desert Rodeo event poster with dates (April 25-27, 2025) in Thermal, CA. Highlights PRCA rodeo, retail, and festival fusion. Features sponsor logos.
Desert Rodeo event poster with dates (April 25-27, 2025) in Thermal, CA. Highlights PRCA rodeo, retail, and festival fusion. Features sponsor logos.
Desert Rodeo event poster with dates (April 25-27, 2025) in Thermal, CA. Highlights PRCA rodeo, retail, and festival fusion. Features sponsor logos.

PRCA PRORODEO COMPETITION

Three days of electrifying rodeo action sanctioned by the Professional Rodeo Cowboys Association (PRCA) and produced by the award-winning Flying U Rodeo. 

Daily events include:

  • Breakaway Roping
  • Team Roping
  • Bareback Riding
  • Steer Wrestling
  • Saddle Bronc Riding
  • Tie-Down Roping
  • Barrel Racing
  • Bull Riding

OUTLAW OASIS

  • Channel your inner cowboy with Rivian and their mechanical bull!
  • Stylize denim jackets and jeans with Pendleton Whisky's curated selection of adornments such as pins, beads, fringe, feathers and rhinestones
  • Snap a pic in front of Wrangler's famous "Wrangler Butts Drive Me Nuts" neon sign, taking home free Wrangler swag
  • Score a complimentary bandana from Tito’s Handmade Vodka and personalize your cowboy boots at Tito’s Boot Charm station
  • Check out a menu of specialty cocktails such as the Pendleton Whisky "Rodeo Rita" or the Código 1530 “Cowboy’s Ranch Water”
  • Sip on complimentary samples of The Ryl Co.'s Iced Tea, such as their signature Sweet Tea by Morgan Wallen
  • Strike a pose with Coca-Cola’s 360 cam for the ultimate photo-op while enjoying complimentary samples of their brand new Orange Cream flavor.
  • Explore handcrafted items from local vendors such as artwork and leather goods
  • Stop by the Kids Corral for some family fun: hair braiding, glitter tattoos, face painting and more!

RETAIL RANCH

Shop a fusion of Western and modern brands inside our specially curated Retail Ranch, featuring:

  • Official Hat Partners:
    • Stetson
    • Resistol
    • Charlie 1 Horse
  • Additional Featured Brands:
    • melin
    • Rodeo Quincy
    • The Mercantile
  • Hat Bar by Kate Kaney
    • Personalize your cowboy hat with custom initials and adornments
  • Cowboy Colostrum
    • Enjoy a sweet treat powered by premium colostrum
  • Cattaneo Bros. Beef Jerky
    • Indulge in a legendary cowboy snack and longtime rodeo favorite

COUNTRY COOKOUT

Enjoy a variety of delicious eats in the Cookout area, including:

  • BBQ, pizza and smashburgers — all at family-friendly prices
  • Local favorite TKB Bakery & Deli, serving their nationally renowned sandwiches
  • A rotating lineup of specialty food and drink partners throughout the weekend

YOUR DESERT RODEO DESTINATION

Desert International Horse Park

The Desert International Horse Park (DIHP) is the proud home of Desert Rodeo. Nestled in Thermal, California and located just ten minutes from the Empire Polo Club, DIHP offers unbeatable mountain views and a breathtakingly picturesque desert setting.

GETTING HERE
DIHP (Desert International Horse Park) sign with palm trees and landscaped surroundings.
Collage of Desert Rodeo partners' logos, including brands like Wrangler, YETI, Stetson, Tito’s, Boot Barn, Pendleton Whisky, and NBC Palm Springs
Collage of Desert Rodeo partners' logos, including brands like Wrangler, YETI, Stetson, Tito’s, Boot Barn, Pendleton Whisky, and NBC Palm Springs