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THERMAL, CA • APRIL 25–27, 2025
11 AM–5 PM • RODEO: 1 PM–3:30 PM
CALIFORNIA'S NEWEST PRORODEO, RETAIL & FESTIVAL FUSION
PROFESSIONAL RODEO COMPETITION
Three days of electrifying rodeo action featuring the toughest cowboys and fastest cowgirls, sanctioned by the Professional Rodeo Cowboys Association (PRCA), produced by the award-winning Flying U Rodeo.
RETAIL RANCH
Shop the Official Hats of Desert Rodeo – Stetson, Resistol and Charlie 1 Horse – plus more Western brands and festival collections in an outdoor shopping experience all weekend.
OUTLAW OASIS
Ride into a high-energy hangout featuring a vibrant bar & interactive brand activations including fan-favorite, Austin, Texas-born Tito's Handmade Vodka – the Official Vodka Sponsor of Desert Rodeo.
COUNTRY COOKOUT
Step into the Country Cookout where delicious BBQ and bold flavors meet Western charm. Great food, cold drinks and all the vibes you crave.
With 60 years of family expertise, Flying U Rodeo Company brings its legendary legacy to Desert Rodeo. Led by award-winning rodeo producer Reno Rosser, proudly continuing his late father Cotton’s vision, Flying U delivers thrilling rodeo action and top-tier entertainment. Known for their distinctive style and dedication to excellence, Flying U partners with Desert Rodeo to create an unforgettable experience, blending the timeless tradition of PRCA rodeo with the energy of a modern festival.
The Professional Rodeo Cowboys Association (PRCA) is the world’s oldest and largest governing body for professional rodeo.
In 2024, the PRCA sanctioned 648 premier rodeo events, showcasing the best in the sport. As a membership-based organization, the PRCA ensures that each event meets standards of fairness, professionalism, and high-quality animal care. With over 40 million dedicated ProRodeo fans, PRCA-sanctioned events draw large audiences across North America, offering an exciting and respected experience for fans and participants alike.
Celebrate the first-ever Desert Rodeo in style with the Premium Rodeo Box experience, where luxury meets the Wild West. Enjoy front-row views of the action, personalized food and beverage service and exclusive access to Rancher's Reserve, an exclusive area featuring an elevated perspective of the rodeo arena, a private bar, lounge spaces, shaded areas and premium restrooms.
*Limited Quantity Available
COUNTY OF LOS ANGELES FIRE DEPARTMENT & DESERT RODEO
Each year, PRCA-sanctioned rodeos raise more than $40 million for local and national charities. In response to the devastating wildfires in Los Angeles, Desert Rodeo, a California-based company, will donate a portion of ticket proceeds to the County of Los Angeles Fire Department to support the brave firefighters who risk their lives to protect Los Angeles County residents.
GOLDEN CIRCLE OF CHAMPIONS
& DESERT RODEO
Desert Rodeo is proud to partner with Golden Circle of Champions, an organization raising awareness and funds for children battling pediatric cancer. Through community-driven fundraising, Desert Rodeo will support local families in the Greater Palm Springs area while empowering children to build courage through cowboy camaraderie. Honored as Golden Champions, these children will trade thoughts of chemo and treatment for the excitement of bulls and broncs, channeling their inner cowboy or cowgirl with Resistol cowboy hats and Montana Silversmiths Champion belt buckles. After all, there's no greater champion than a child fighting cancer.
YOUR DESERT RODEO DESTINATION
The Desert International Horse Park (DIHP), spanning nearly 250 acres, is the proud home of Desert Rodeo. As one of North America's largest and most prestigious equestrian facilities, it perfectly accommodates the diverse and dynamic needs of this unparalleled multi-experience event. Nestled in Thermal, California and located just ten minutes from the Empire Polo Club, DIHP offers unbeatable mountain views and a breathtakingly picturesque desert setting.
